Stories and Musings About How All Things Are Possible
One of the biggest struggles for marketers is creating content that inspires a specific action. We want people to read, watch, listen, or play content and tie it to lead generation or customer retention. Easier said than done, right? Stories…
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It’s no surprise marketers struggle with content strategy. Today people have multiple options of what to watch, read, and listen to online as well as offline. Pop-up ads may be blocked or minimized as soon as they appear. Commercials may be…
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This post is based on a presentation I shared at Ignite DFW on April 15, 2016. It was absolutely an amazing experience! Thank you to everyone who organized it, participated as a speaker, and showed up to enjoy the amazing…
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We have a lot of options available to us as young women living in the United States. Some of us are full-time home managers and child caretakers. Some of us are business professionals, teachers, students, scientists and artists. There’s a percentage of women…
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New entrepreneurs are faced with many decisions. What events do you attend? What relationships do you nurture? What opportunities do you pursue? This is often a pain point for me, and I know it burdens many of my other entrepreneurial…
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Marketers spend unnecessary time and money optimizing online content for search engines. That’s because many marketers implement two approaches to content creation. They first write for search engines and then write for humans, or vice versa. This disjointed, two-step approach…
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Many of us have been told we would fail. “That can’t be done.” “It won’t work.” “It won’t sell.” While it never feels good to be told you can’t do something, it might also mean you’re on the brink of greatness. Some of the most…
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One of the most frustrating situations in social media marketing is when your metrics flat line. Engagement plateaus and referral traffic stagnates. You’re putting resources into the effort. You post regularly and invest in paid advertising. And yet if it wasn’t for the employees…
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Eating right isn’t only good for your physique, it’s good for your overall health and success. But it can be difficult to maintain a healthy diet as an entrepreneur. You’re eating out with investors and buyers. You’re in commute going from…
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Media coverage is one of the most important components to increasing brand awareness and credibility as a startup. While you have the resources to publish your announcement in the form of a press release or blog post, it drastically helps to have…
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