Uncategorized

I read this author who believed the reason artists make art is because regular language couldn’t capture the meaning of an experience. That the true language of life wasn’t articulated with facts. He didn’t explain it like this, but it’s…
Read more

One of the most frustrating situations in social media marketing is when your metrics flat line. Engagement plateaus and referral traffic stagnates. You’re putting resources into the effort. You post regularly and invest in paid advertising. And yet if it wasn’t for the employees…
Read more

Storytelling is not a new buzzword in the marketing industry, and I’m assuming that this isn’t the first article you’ve read on the subject. Despite its popularity, I’m surprised how many brands are yet to pick up on this powerful…
Read more

Work and play often go hand-in-hand in Dallas. Whether we’re drinking coffee at The Wild Detectives, eating dinner at Common Table, or walking the Katy Trail, talk of business arises. It’s in these moments my friends often ask me things related…
Read more

What if I told you it wasn’t necessary to raise a large reserve of cash for developing a product? That you could build a product and have it pay for itself? If you’re like most technology startups, you’re building a…
Read more

It’s never too early to begin building a startup marketing plan. This is because, like most other situations in life, success is never overnight. Creating a successful marketing strategy is a process, one that transitions from ideation and documentation to…
Read more

The internet, mobile, and cloud-technology allow digital marketers to work virtually. Everything we need is a click away. (Tweet this quote.) Our education, partnerships, and networks are cultivated online. Communications are constant. Jobs are digital. But is it enough to…
Read more